Hello, I’m Celeste. I’m a California native who has loved computers from an early age. As a child, in order to play computer games like Dark Castle, I first had to show that I could boot up from a disk, so at 8 years old I learned how to start up my engineer-cousin’s Macintosh using DOS commands. From there, I taught myself how to code and how to do what’s now called Digital Production – making assets, building websites, photo and video editing, meme creation… if it’s got pixels I can work it.
Fast forward a few (many) years, and here I am – I love working in the world of Digital Marketing. I’m continuously fascinated by humans’ evolving communication via the tiny computers we carry with us everywhere. Some people find it creepy, but I think the things data can tell us are really cool. It’s not always a ‘Big Brother‘ situation. Nowadays we’re so much smarter with our data that it can assist us in finding what we want more efficiently.
Most recently as the Digital Director at the LA Phil (Walt Disney Concert Hall, Hollywood Bowl), I oversaw everything in marketing that needed an internet connection: All the websites and microsites, digital content production, apps, mass-email communications, social media, and special tech initiatives.
I previously worked for Warner Bros. Entertainment, Complex Media, Disney | ABC Television Group, Live Nation, Modular Records, File 13 Records, Kill Rock Stars (this is a record label), and my very first marketing job was at Target‘s corporate offices.
I also ran my own PR + Marketing consultancy for several years called CT&Co. We did a lot of fun campaigns from experiential to digital and our work took us all over the map! We worked with brands like Toyota (Scion), ASICS America, Onitsuka Tiger, Adidas, Cafe Bustelo, Allsaints Spitalfields, TOMS, Original Penguin, Roxy/Quicksilver, Vans, Diesel, as well as musical acts like Cut Copy, Dirty South, Dragonette, Daisy O’Dell, Ana Calderon from artist management to marketing.
Starting my career in entertainment as a writer, I have a passion for storytelling. Social media’s prominence in the marketing world has been a catapult. Telling short stories in a creative manner – 140 characters and GIFs? This method of storytelling is simply addictive and enjoyable. Likewise, video content is a really entertaining vehicle to utilize when it comes to conveying a message. The digital space is an exciting playground of limitless options. Let’s talk about it!