Hello, I’m Celeste Peterson. I’m a California native (and recovering New Yorker) who has loved computers from an early age. I taught myself how to code out of curiosity, and from there I learned how to do what’s now called ‘digital production.’ Building websites, creating content, photo and video editing, meme creation… if it’s got pixels I can work it!
Fast forward a few (many) years, and here I am – I love working in the world of digital marketing. I’m continuously fascinated by humans’ evolving communication via the tiny computers we carry with us everywhere. Some people find it creepy, but I think the things data can tell us are really cool. It’s not always a ‘Big Brother‘ situation. Nowadays we’re so much smarter with our data that it can assist us in finding what we need and want more efficiently.
Currently, I consult for organizations in need of digital and experiential marketing strategy. I’ve done this for companies like concert promoter Live Nation, publishing group Complex Media, GRAMMY®-nominated recording artists like Cut Copy, venues like Brooklyn’s Kings Theatre and others I cannot mention …yet – secret projects and NDAs and all… So, I partake in overall digital strategy but also international branding, CRM and database management, content production including graphic design and animation, social media, best practices + coaching, partnership negotiations, sponsorship decks, media relations, press releases and audience-facing copy (like mass emails), talent relations + booking, budget planning, SEO/SEM-focused web content, and general marketing support when needed.
Previously, as the Digital Director at the LA Phil (Walt Disney Concert Hall, Hollywood Bowl), I oversaw all digital components relating to any and all connected communications including, but not limited to, all web- and micro-sites, digital content production like videos and GIFs, images and digital illustrations, apps, mass-email communications, social media, and special tech initiatives for all business units within the organization.
Before that, I worked for Warner Bros. Entertainment, Complex Media, Disney | ABC Television Group, Modular Records, File 13 Records, Kill Rock Stars (this is a record label), and my very first marketing job was at Target‘s corporate offices.
I also ran my own PR + Marketing consultancy for several years called CT&Co. We did a lot of fun campaigns from experiential to digital and our work took us all over the map! We worked with brands like Toyota (Scion), ASICS America, Onitsuka Tiger, Adidas, Cafe Bustelo, Allsaints Spitalfields, TOMS, Original Penguin, Roxy/Quicksilver, Vans, Diesel, as well as bands and DJs like Cut Copy (yeah, I’ve worked with them for 12 years and counting!), Dirty South, Dragonette, Daisy O’Dell, Ana Calderon from artist management to marketing.
Starting my career in entertainment as a writer, I have a passion for storytelling. I still write sometimes, most recently for Qobuz and my friend’s blogs Cliktrips and The Scenestar, but I’ve had by-lines with Time Out Chicago, Coachella‘s Camp Magazine, Magnetic Magazine and it’s predecessor BPM, City Pages, URB Magazine, and more. Social media’s prominence in the marketing world has been a catapult. Telling short stories in a creative manner – 280 characters and GIFs? This method of storytelling is simply addictive and enjoyable. Likewise, video content has become a really entertaining and managable vehicle to utilize when it comes to conveying a message. The digital space is an exciting playground of limitless options. Let’s talk about it!