Celeste Peterson’s reputation as a daring innovator is built on her ability to challenge the status quo in order to introduce new methods, streamline systems, and update processes. As a thought leader, she often consults for C-Suite members and top executives across a number of professional sectors (including finance and beauty), establishing and advising on upcoming trends, and updating best practices in marketing. Her passion for mentorship and delivering measurable results, combined with her ability to collaborate with cross-functional teams, has earned her a reputation as an honest and trusted advisor among her clients and peers. She is recognized as a strategic partner who consistently provides valuable insights and recommendations.
With over 25 years of experience in entertainment marketing, Celeste has gained extensive, comprehensive knowledge in various areas of marketing operations, including DTC communications, eCommerce, and digital strategy — both in the US and internationally. Throughout her career, she has worked with high-profile Fortune 500 corporations, independent companies, and award-winning artists, leading successful campaigns and implementing cutting-edge technologies to enhance customer experience, driving growth and improving retention.
Celeste has a history of establishing and managing marketing teams at Warner Bros. Entertainment, Disney | ABC Television, ASICS America Corporation, and the Los Angeles Philharmonic Association at both the Hollywood Bowl and Walt Disney Concert Hall. Her achievements have been recognized by prestigious industry organizations and publications such as Webby and Digiday, earning her multiple awards.
She has a track record of creating effective strategies that drive business growth. These include strategic planning and trend forecasting, digital media and experiential activations, audience development and retention, complex budget management, pricing strategy, data acquisition and analytics, content development, influencer marketing, and crisis communications. Her digital marketing expertise in developing innovative digital marketing strategies, including SEO/SEM, social media, and email marketing, has been instrumental in driving brand awareness and revenue growth for her clients.
Along with her colleagues at Punkdafunk, she manages the Grammy®-nominated and ARIA Award-winning band, Cut/Copy. During her time as the founder of marketing agency CT&Co., Celeste Peterson was a pioneer in leading experiential programming at industry conferences like SXSW and festivals like Coachella and Pitchfork Music Fest. Her work in the music industry includes serving as the PR and Marketing lead for Modular Records US, File 13 Records, and as an A&R Scout for Kill Rock Stars. Celeste is also a published content creator, photographer, and writer.