Fractional Head of Marketing, Digital & Strategy
Independent Consulting
Executive-level marketing leadership, digital strategy, brand development, audience growth, partnerships, and integrated campaigns.
2012 — PRESENT
01
EXPERIENCE
Artist Manager
PunkDaFunk
Artist representation, career strategy, touring, releases, partnerships, and commercial development.
2008 — PRESENT
Vice President, Marketing
Artís, LLC
Executive marketing leadership for a luxury beauty brand.
2020 — 2021
Director, Digital Initiatives
Los Angeles Philharmonic Association
Hollywood Bowl and Walt Disney Concert Hall.
2016 — 2017
02
SELECT CLIENTS
& ORGANIZATIONS
& ORGANIZATIONS
Selected consulting, executive, artist-management, and organizational engagements.
ABC / Disney Television Group
Warner Bros. Entertainment
Live Nation
Complex Media
UMe Credit Union
Los Angeles Philharmonic
Artís
Women in Vinyl
Cut Copy
Alessandro Cortini
Tyondai Braxton
Ben Browning
03
AWARDS &
RECOGNITION
RECOGNITION
| MUSIC | Cut Copy — GRAMMY® Nomination | Artist management representation |
|---|---|---|
| MUSIC | Cut Copy — ARIA Awards | ARIA-winning and nominated artist |
| 2020 | ELLE — Future of Beauty | Artís Phantom Silks Skincare Primer |
| 2015 | Digiday — Best Branded Content Series | Dr Pepper / Complex Media |
04
BOARD &
LEADERSHIP
LEADERSHIP
Board Member, Communications & Partnerships
Women in Vinyl — 501(c)(3) Nonprofit
Supported fundraising, communications, partnerships, and organizational development, including the organization's inaugural multi-day SXSW activation with Marshall.
2023 — 2024
05
SPEAKING
Creative Conviction: Leading with Risk Across Music, Film & Brand
World Woman Foundation — 5th Annual International Women's Day Celebration
Featured speaker · Rockefeller Center, New York City · Moderated by Amber Mundinger of L-Acoustics.
MAR 23, 2026
06
EXPERTISE
STRATEGY & LEADERSHIP
- Executive Marketing Strategy
- Fractional Marketing Leadership
- Brand Development & Positioning
- Go-to-Market Strategy
- Digital Transformation
- Operational Planning & Process Development
DIGITAL & GROWTH
- Audience Acquisition & Retention
- Multi-Channel Campaign Strategy
- CRM, Email & SMS Marketing
- SEO / SEM & Paid Media
- Attribution Modeling & Analytics
- eCommerce & UX/UI
CREATIVE & COMMUNICATIONS
- Creative Direction & Content Strategy
- Social Media Strategy
- Public Relations & Media Relations
- Talent & Influencer Partnerships
- Photography & Video Production
- Editorial & Brand Storytelling
ENTERTAINMENT & PARTNERSHIPS
- Artist Management & Career Development
- Music Release & Touring Strategy
- Strategic Partnership Negotiation
- Sponsorship & Brand Integration
- Digital Music Platforms
- Audience & Community Development
07
TECHNICAL
| Analytics & Ads | Google Analytics, Google Ads, Meta Ads, Amazon |
|---|---|
| Web & eCommerce | WordPress, Shopify, Squarespace, Drupal, Wix, HubSpot, GitHub, HTML/CSS |
| Social & Publishing | Instagram, Facebook, TikTok, Threads, X, Reddit, Wikipedia, Pinterest, YouTube, Substack, Mailchimp, EmailOctopus, Constant Contact, Later |
| Music Platforms | Spotify for Artists, Apple Music, Amazon Music, Bandcamp, Bandsintown, Deezer, Qobuz, Tidal, Songkick, Beatport |
| Creative | Adobe Creative Suite, Videoshop, Edits, CapCut, Photography, Video Editing, Digital Asset Production |
| Systems & QA | macOS, Windows, TestFlight (various apps), Mobile App Testing, Cross-Browser QA |
08
ADDITIONAL
EXPERIENCE
EXPERIENCE
| Founder / Agency Director | CT&Co. · 2007–2012 |
|---|---|
| Director of Marketing & Publicity | Modular Records / Universal Music · 2007–2008 |
| Partner | Solid PR · 2004–2007 |
| A&R Scout | Kill Rock Stars · 2003–2006 |
| Associate Editor | Law of Inertia Magazine · 2001–2003 |
| Published Journalist | Time Out Chicago, URB, BPM, and other publications · 1998–Present |
| Photographer, Content Creator & Graphic Designer | Editorial, music, and entertainment industry projects |