experience
Sr. Marketing Strategy Consultant
Select Clients: ABC | Disney Television Group • Complex Media • Live Nation • UMe Credit Union • Warner Bros. Entertainment
2012 to Present
Artist Manager
PunkDaFunk
2008 to Present
Board Member, Communications + Partnerships
Women in Vinyl, 501(c) 3
2023 to Present
Vice-President, Marketing
Artís, LLC
2020 to 2021
Director, Digital Initiatives
Los Angeles Philharmonic Association
Hollywood Bowl & Walt Disney Concert Hall
2016 to 2017
ACCOLADES
2020 ELLE Magazine – FUTURE OF BEAUTY:
Artís – Phantom Silks – Skincare Primer with Hyaluronic Acid
2016 Webby:
VR CINEMATIC OR PRE- RENDERED
Orchestra VR, LA Phil
2015 Digiday:
BEST BRANDED CONTENT SERIES
Dr. Pepper, Complex Media
EXPERTISE
- Marketing Strategy:
- Brand, voice + tone
- Go-to-Market
- CRM, Email/SMS
- Content + Social Media
- Press + Media Relations
- Multi-touch Marketing
- Attribution Modeling
- UX/UI + eCommerce
- Operational Planning, Process & Guidelines
- SEO/SEM
- Content Creation, Photo/Video Editing
- Partnership Negotiation
- Media + Talent Relations, PR
TECHNICAL
- Google Analytics, Business, Ads, YouTube; Meta Ad Suite, Amazon
- Web / App Development (Custom and Template-based), WordPress, Shopify, Squarespace, Drupal, Wix, HTML/CSS
- Meta (Facebook, Instagram, WhatsApp), TikTok Pinterest, Twitter, Later
- Spotify, Apple, Amazon Music, Bandcamp, BandsInTown [artist accounts]
- Adobe Creative Suite: Photo and Video Editing, Digital Assets
- Mac + Microsoft OS, Test Flight, Chrome, Safari, Opera, Firefox
MISC. EXPERIENCE
- Founder, Agency Director, CT&Co., 2007 to 2012
- Director of Marketing and Publicity, Modular Records, Universal Music Entertainment, 2007-2008
- VP – Publicity, Solid PR, 2004 to 2007
- A&R Scout for Kill Rock Stars record label, 2003-2006
- Associate Editor for Law of Inertia Magazine, 2001-2003
- Published journalist (Time Out Chicago, URB Magazine, BPM Magazine, Coachella Camp, Cliktrips, etc), 1998 -Present
- Published photographer, content creator, and graphic designer; Produced creative elements at various entertainment industry events such as SXSW, Pitchfork Music Fest