Hello, I’m Celeste Peterson. I’m a California native (and recovering New Yorker) who began a love of technology at an early age. I taught myself how to code out of curiosity — not to age myself too much but this was years ago before you could google a solve. From there I learned how to do what’s now called ‘digital production.’ Since then I did take formal classes, and digital strategy, building websites, creating & editing content… has permeated my bones — if it’s got pixels I can work it!

Fast forward a few (many) years, and here you find me in the world of digital marketing. I’m continuously fascinated by humans’ ever-evolving communication via the tiny computers we carry with us everywhere. Some people find it creepy, but I think the things data can tell us are really cool. It’s not always a dystopian ‘Big Brother‘ situation. Nowadays we’re so much smarter thanks to our data that it can assist us in finding what we need and want more efficiently.

Currently, I consult for organizations in need of digital and experiential marketing strategy. I’ve done this for companies like concert promoter Live Nation, publishing group Complex Media, GRAMMY®-nominated recording artists like Cut Copy, venues like Brooklyn’s Kings Theatre and others I cannot mention …yet – you know, NDAs and all… But, you can find me weaving new-to-market digital strategy, international branding, CRM and database management, content production including graphic design, animation, video, social media, best practices + coaching, partnership negotiations, sponsorship decks, media relations, press releases and audience-facing copy development (like the kind you see in mass emails), talent relations + booking, budget forecasting, SEO/SEM-focused web content, and good ol’ general marketing support when needed.

Previously, as the Digital Director at the LA Phil (Walt Disney Concert Hall, Hollywood Bowl), I oversaw all digital components relating to any and all connected communications including, but not limited to, all web- and micro-sites, digital content production like videos and GIFs, images and digital illustrations, apps, mass-email communications, social media, and special tech initiatives for all business units within the organization.

Before that, I worked for Warner Bros. Entertainment, Complex Media, Disney | ABC Television Group, Modular Records, File 13 Records, Kill Rock Stars (this is a record label), and my very first marketing job was at Target‘s corporate offices. Most recently, I was the Vice-President of Marketing at Artís.

I also ran my own PR + Marketing consultancy for several years called CT&Co. We did a lot of fun campaigns from experiential to digital and our work took us all over the map! We worked with brands like Toyota (Scion), ASICS America, Onitsuka Tiger, Adidas, Cafe Bustelo, Allsaints Spitalfields, TOMS, Original Penguin, Roxy/Quicksilver, Vans, Diesel, as well as bands and DJs like Cut Copy (yeah, I’ve worked with them for 14+ years and counting!), Daisy O’Dell, Ana Calderon from artist management to marketing.

Starting my career in entertainment as a writer, I have a passion for storytelling. I still write sometimes, most recently for Qobuz and my friend’s blogs Cliktrips and The Scenestar, but I’ve had by-lines with Time Out Chicago, Coachella‘s Camp Magazine, Magnetic Magazine and its predecessor BPM, City Pages, URB Magazine, and more. Social media’s prominence in the marketing world has been a catapult. Telling short stories in a creative manner – 30 second TikToks (or 3 mins if you have the time), 280 characters and GIFs? This method of creative bite-sized storytelling is simply addictive and enjoyable. Especially when it’s done well. Likewise, video content has maintained its importance and become a more manageable vehicle to utilize when it comes to conveying a message. The digital space is an exciting playground of limitless options. Let’s talk about it!