Hello, I’m Celeste Peterson. I’m a California native (and recovering New Yorker) who began a love of technology at an early age. I taught myself how to code out of curiosity — not to age myself too much but this was years ago before you could google a solve. From there I learned how to do what’s now called ‘digital production.’ Since then I did take formal classes, and digital strategy, building websites, creating & editing content… has permeated my bones — if it’s got pixels I can work it!

Fast forward a few (many) years, and here you find me in the world of digital marketing. I’m continuously fascinated by humans’ ever-evolving communication via the tiny computers we carry with us everywhere. Some people find it creepy, but I think the things data can tell us are really cool. It’s not always a dystopian ‘Big Brother‘ situation. Nowadays we’re so much smarter thanks to our data that it can assist us in finding what we need and want more efficiently.

Currently, I consult for organizations in need of digital and experiential marketing strategy. I’ve done this for companies like concert promoter Live Nation, publishing group Complex Media, GRAMMY®-nominated recording artists like Cut Copy, venues like Brooklyn’s Kings Theatre and others I cannot mention …yet – you know, NDAs and all… But, you can find me weaving new-to-market digital strategy, international branding, CRM and database management, content production including graphic design, animation, video, social media, best practices + coaching, partnership negotiations, sponsorship decks, media relations, press releases and audience-facing copy development (like the kind you see in mass emails), talent relations + booking, budget forecasting, SEO/SEM-focused web content, and good ol’ general marketing support when needed.

Previously, as the Digital Director at the LA Phil (Walt Disney Concert HallHollywood Bowl), I oversaw all digital components relating to any and all connected communications including, but not limited to, all web- and micro-sites, digital content production like videos and GIFs, images and digital illustrations, apps, mass-email communications, social media, and special tech initiatives for all business units within the organization.

Before that, I worked for Warner Bros. EntertainmentComplex MediaDisney | ABC Television GroupModular RecordsFile 13 RecordsKill Rock Stars (this is a record label), and my very first marketing job was at Target‘s corporate offices. Most recently, I was the Vice-President of Marketing at Artís.

I also ran my own PR + Marketing consultancy for several years called CT&Co. We did a lot of fun campaigns from experiential to digital and our work took us all over the map! We worked with brands like Toyota (Scion), ASICS AmericaOnitsuka TigerAdidasCafe BusteloAllsaints SpitalfieldsTOMSOriginal PenguinRoxy/QuicksilverVansDiesel, as well as bands and DJs like Cut Copy (yeah, I’ve worked with them for 14+ years and counting!), Daisy O’DellAna Calderon from artist management to marketing.

Starting my career in entertainment as a writer, I have a passion for storytelling. I still write sometimes, most recently for Qobuz and my friend’s blogs Cliktrips and The Scenestar, but I’ve had by-lines with Time Out ChicagoCoachella‘s Camp MagazineMagnetic Magazine and its predecessor BPM, City PagesURB Magazine, and more. Social media’s prominence in the marketing world has been a catapult. Telling short stories in a creative manner – 30 second TikToks (or 3 mins if you have the time), 280 characters and GIFs? This method of creative bite-sized storytelling is simply addictive and enjoyable. Especially when it’s done well. Likewise, video content has maintained its importance and become a more manageable vehicle to utilize when it comes to conveying a message. The digital space is an exciting playground of limitless options. Let’s talk about it!

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